💨 Abstract

Roblox has hired Louqman Parampath, a former Roku executive, to expand its advertising business. Parampath will oversee product development for advertising and commerce, as the company aims to attract marketing dollars with its young user base. Roblox, which started testing ads in late 2023, offers services like digital billboards and search ads. The platform, popular with Gen Z, has seen a 49% increase in brand activity since last year.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖