💨 Abstract

TikTok's impending shutdown in the U.S. poses a significant threat to small and medium-sized businesses, influencers, and startups, as it generates billions for consumer goods sales. The Supreme Court has upheld a law banning TikTok due to national security concerns. TikTok's economy is now under threat, as it generates revenue through sponsorships, fees on sales, and affiliate partnerships.

Courtesy: theprint.in