💨 Abstract

Trade Desk, an ad tech firm, projected a higher-than-expected Q4 revenue due to strong demand in connected TV and retail media markets. Despite this, shares fell 8% as investors expected more growth. The company's revenue surged 84% this year, fueled by strong earnings from Google, Reddit, Snap, and major events like the Paris Olympics and U.S. elections.

Courtesy: theprint.in

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