💨 Abstract

Chinese luxury brand Laopu Gold, which blends traditional Chinese elements with contemporary designs, has emerged as a homegrown luxury brand due to its use of gold, considered a safe investment by Chinese consumers. Its annual sales approached 10 billion yuan in 2024, with its average store revenue reaching nearly 300 million yuan, compared to most international jewellery brands in China.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖