💨 Abstract

Artificial intelligence (AI) and metaverse technologies are revolutionizing fast-fashion marketing through digital clones, which are always available, ageless, and adaptable. Virtual influencers, like Lil Miquela and Shudu, who are entirely computer-generated, are gaining traction, especially among Gen Z. Companies such as H&M and Levi Strauss are leveraging these virtual figures to cut costs, enhance personalization, and streamline content creation.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖