💨 Abstract

The Chinese micro-drama industry, worth $5 billion, is booming with short-format videos, composed of vertically shot, minute-long episodes. These videos are increasingly popular among middle-aged workers and pensioners, who prefer the convenience of watching on their cellphones. The micro dramas often have frequent plot twists and focus on themes of revenge and rags-to-riches journeys.

Courtesy: theprint.in

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