💨 Abstract

Amazon has acquired creative control of the James Bond franchise, causing concern among British fans as the company may create spin-offs, prequels, and capitalize on merchandising to generate a return on investment. The Broccoli family, who have guarded the franchise since the 1960s, has ceded creative control. Some worry that the franchise will become "more corporate" and lose its traditional identity.

Courtesy: www.thesouthafrican.com

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