💨 Abstract

South African coffee brand Platō Coffee, founded in 2019, has expanded internationally with its first store in Harare, Zimbabwe. The company, known for its community-focused approach, aims to reach 150 stores by 2025 and has plans for further expansion into Europe and the Middle East. Platō's success is attributed to its strategy of opening in smaller towns and lifestyle centers, building a loyal following without heavy advertising.

Courtesy: Nick Pawson