💨 Abstract

The article discusses the impact of font, font weight, letter spacing, and color psychology on the perceived trustworthiness of a brand's wordmark (logo). Lowercase serif fonts are associated with authority and credibility, while uppercase sans-serif fonts offer a modern, professional look. Bold fonts are seen as most trustworthy, and generous letter spacing is perceived as transparent and open.

Courtesy: www.thesouthafrican.com

Summarized by Einstein Beta 🤖