💨 Abstract

Bootlegger Coffee Company, a South African coffee chain, plans to expand from 80 to 200 stores nationwide by 2028. Founded by Pieter Bloem, De Waal Basson, and Antonie Basson, the brand started in 2012 with a small café and grew rapidly by emphasizing quality coffee, bold design, and a rock 'n' roll vibe.

Courtesy: Nick Pawson