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Matcha is currently very popular, with high street café chains like Caffe Nero and Black Sheep expanding their matcha offerings. Google searches for "matcha near me" have increased by over 5000% in the past year. Matcha's popularity is driven by its health benefits, celebrity endorsements, and social media presence. Supermarkets like Sainsbury's and Waitrose are also stocking ready-to-drink matcha products.

Courtesy: www.thesun.co.uk