💨 Abstract

Jaguar Land Rover is reportedly parting ways with the agency behind its controversial pink rebrand, which sparked a significant backlash. The campaign, featuring a pink concept car, a new logo, and colorful ads, received widespread criticism from figures like Nigel Farage and Elon Musk. Despite the uproar, JLR defended the campaign, stating it aimed to spark debate. The company plans to rebrand fully as an electric vehicle manufacturer, phasing out most of its current models.

Courtesy: Michael Golson