💨 Abstract

Jaguar's recent rebranding with the slogan "COPY nothing" was criticized for its unoriginality and increasing the price of products. The new campaign, which included actors from diverse backgrounds and a redesigned logo, was seen as following woke trends. Critics who disliked the campaign were labelled as bigots. This strategy is compared to Bud Light's rebrand with a transgender influencer, which resulted in a fall in sales.

Courtesy: Pete Barden