💨 Abstract

Aston Martin is collaborating with musicians like Dave, The Rolling Stones, and Dom Dolla to attract a new fanbase to F1. Drivers Fernando Alonso and Lance Stroll have participated in these initiatives, which include signing memorabilia and exclusive experiences. The latest collaboration is with the 2025 Santan Cup, founded by Dave, aiming to blend grassroots football with popular music and TV personalities during the Monaco Grand Prix.

Courtesy: Isabelle Barker