💨 Abstract

Fulham FC's new Riverside stand, costing over £100 million, transforms match days into luxury experiences. The Sky Deck offers five-star lounges, fine dining, and panoramic views, targeting affluent locals and tourists rather than traditional football fans. This opulent addition, while criticized by some fans, is seen by others as necessary for the club's financial sustainability. The stand's design minimizes football heritage, focusing instead on luxury and revenue generation.

Courtesy: www.thesun.co.uk