💨 Abstract

The article criticizes ITV's decision to streamline its daytime shows, viewing it as detrimental to both viewers and talented staff. The writer, a former colleague of shows like "Good Morning Britain," laments the loss of creativity and diverse content that made these programs special. They argue that focusing solely on news and reducing popular shows like "Lorraine," "Loose Women," and "This Morning" will drive viewers away.

Courtesy: Joshua Rom