💨 Abstract

European Union regulators have accused TikTok of violating digital safety rules due to deficiencies in its online ad database. The EU's Digital Services Act (DSA) requires transparency in digital ads, including who paid for them and why users see specific ads. TikTok's database falls short by not providing necessary information and limiting comprehensive searches. This prevents full inspection of ad targeting risks. The EU demanded TikTok's response before potentially imposing a fine up to 6% of its annual revenue.

Courtesy: wtop.com