💨 Abstract

American Eagle's new ad campaign featuring Sydney Sweeney sparked controversy due to a "genes" vs. "jeans" pun that critics saw as a reference to eugenics. The campaign, intended to boost the brand, instead ignited debates about race, Western beauty standards, and "woke" culture. Marketing experts noted the campaign could have included diverse models to avoid backlash. American Eagle is facing sluggish sales and increased costs, aiming to differentiate itself through edgy advertising.

Courtesy: WTOP Staff