💨 Abstract

The article discusses the growing interest and diversity in women's sports fandom. Roughly 3 in 10 U.S. adults follow women’s professional or college sports closely, though this is less than men's sports. Rising stars like Caitlin Clark and increased accessibility via streaming and NIL deals have boosted women's sports visibility. Women’s sports fans are more gender-balanced, casual, and less likely to follow specific teams compared to men’s sports fans.

Courtesy: wtop.com