💨 Abstract

The U.S. Justice Department is pressing to dismantle Google's digital ad network and Chrome browser, following a ruling that parts of the ad network have been abusing market power. The proposed remedy includes the offloading of AdX and DFP ad platforms. Google plans to oppose these measures in the upcoming remedy hearings and has expressed that divestiture would not be feasible due to the proprietary nature of the technology.

Courtesy: wtop.com

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