💨 Abstract

In June 2025, Jennifer Rubin successfully launched "The Contrarian," a democracy-focused website with 10 employees, 558,000 subscribers, and contributions from notable figures like Andy Borowitz and April Ryan. The website offers news, recipes, and culture dispatches, highlighting the trend of traditional journalists moving to independent media. Platforms like YouTube, Substack, and TikTok are driving this shift, appealing to audiences seeking new voices and authenticity.

Courtesy: WTOP Staff