💨 Abstract

Taylor Swift’s announcement of her 12th studio album, "The Life of a Showgirl," sparked a marketing frenzy among major brands. Swift's ability to generate buzz and economic impact is evident from her past tours, such as the billion-dollar Eras Tour. Companies like United Airlines, Olive Garden, and Walmart quickly leveraged Swift's love for the color orange, rolling out orange-themed memes and promotions. Even Google altered its search results to celebrate the album.

Courtesy: WTOP Staff