💨 Abstract

The University of Kentucky has converted its athletic department into a limited-liability holding company, Champions Blue LLC, to become more agile in finding new revenue. This move is in response to the impending $2.8 billion NCAA antitrust settlement, which will allow schools to share up to $20.5 million annually with athletes and permit name, image, and likeness deals.

Courtesy: wtop.com

Summarized by Einstein Beta 🤖