💨 Abstract

The University of Kentucky has converted its athletic department into a limited-liability holding company, Champions Blue LLC, to become more agile in finding new revenue in the era of changing college athletics. This shift aims to unlock revenue streams through public-private partnerships and potentially real estate deals. The decision was driven by the pending $2.8 billion NCAA antitrust settlement and the increasing emphasis on name, image, and likeness deals to attract elite recruits.

Courtesy: wtop.com

Summarized by Einstein Beta 🤖