💨 Abstract

The article discusses a public feud between the U.S. President and Elon Musk, the owner of the social media platform X (formerly Twitter). The conflict has increased engagement on X, with users enjoying the spectacle. Despite Trump's presence on his own platform, Truth Social, X remains dominant in political discourse. Experts suggest that while the feud may boost short-term engagement, it is unlikely to cause significant user migration or affect X's advertising business long-term.

Courtesy: WTOP Staff