💨 Abstract

The Cannes Film Festival, known for its extravagant Hollywood promotional stunts, has seen a decline in such events. Once a venue for elaborate marketing gambits like Jerry Seinfeld on a zip line or Sacha Baron Cohen riding a camel, recent years have been more subdued. Tom Cruise's "Mission: Impossible — Final Reckoning" premiere was relatively low-key, with no dramatic entrances. Hollywood's reduced budgetary constraints and shifting marketing priorities have contributed to this trend.

Courtesy: wtop.com