💨 Abstract

Fortnum & Mason, a renowned department store in London, is set to launch a loyalty scheme this year, offering an 'elevated' experience to its loyal customers rather than discounts. The scheme will provide priority access to events and services. Unlike supermarket loyalty schemes, it won't focus on member pricing or discounts. Details are still being finalized, but it's expected to launch before summer.

Courtesy: metro.co.uk

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