💨 Abstract

In the summer of 2025, tiny swimwear for men, including Speedos, is trending, with searches up 41% in the UK. Retailers are promoting short-shorts as an intermediate step. Fashion stylist Phill Tarling notes this trend reflects men's increasing openness about their style and sexuality. Shorter shorts are popularized by celebrities, and the trend is driven by younger generations and those wanting to showcase fitness.

Courtesy: Rachel Moss