💨 Abstract

The diet industry often overlooks middle-aged men, despite them being a significant overweight demographic. Traditional ads typically feature fit individuals, not realistic daily situations. SHED, a new British brand, aims to fill this gap with simple, affordable meal replacement shakes. A trial of 50 men showed significant weight loss, with most participants losing an average of 4 kilograms and reducing their waist size. SHED offers shakes in vanilla, chocolate, and coffee flavors, targeting the needs of regular men.

Courtesy: SHED