💨 Abstract

Emma Carney, a 37-year-old digital marketing agency owner, integrates witchcraft into her daily routine, using rituals like lighting candles, burning incense, and casting spells to achieve her goals. She is part of a growing community in the UK where individuals blend professional lives with witchcraft practices. The occult has gained significant traction, evident through platforms like WitchTok and online subscriptions for Tarot and astrology.

Courtesy: Sarah Ingram