💨 Abstract
Isabelle Pennington-Edmead, 28, founded an ethical slow-fashion business, inspired by her childhood memories and mixed Caribbean and British heritage. She studied fashion design and textiles, later working with Yoox Net-A-Porter on sustainable fashion. She faced challenges in scaling her business due to fast fashion dominance and lack of entrepreneurial connections. Partnership with ASOS and support from mentors, like CEO Darren Miller, have been crucial.
Courtesy: Rosie Murray-West
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