💨 Abstract

Battle of the Reservation Times Gen Z are shifting dinner reservations to 6 PM, a notable change from the standard 7 PM. This trend, seen also in London and UK-wide through OpenTable's data reveals early diners in increasing demand. The younger generation appears to prioritize ‘time affluence’, creating routines around their dinners, and a 6 PM dinner marks a distinct end to their workday.

Courtesy: Eleanor Noyce