💨 Abstract

REHAB, a beauty brand co-founded by best friends Vicky Ellis and Anastasia Tozer, has grown from a £10,000 investment to £3 million in sales. The duo, who met in the beauty industry, identified a gap for single-use oil capsules and took a financial risk, even using personal savings meant for a house and kitchen renovation. Their hard work and shared values—eco-conscious, cruelty-free—drove their success.

Courtesy: Josie Copson