💨 Abstract

As Christmas approaches, UK supermarkets and retailers are rolling out their festive adverts. Aldi's Kevin the Carrot returns in a Love, Actually-inspired trilogy, while Sainsbury’s features the BFG in a campaign to combat food poverty. Asda stars The Grinch, highlighting affordable prices. Argos and Smyths Toys offer humorous and heartwarming takes on Christmas shopping.

Courtesy: Alistair McGeorge