💨 Abstract

Coca-Cola’s 2023 Christmas advert, created entirely with AI, has sparked backlash. The one-minute animation features festive animals and an AI-generated Santa, but viewers criticized it as "soulless" and "creative bankruptcy." Despite negative feedback from last year, Coca-Cola doubled down, calling AI a "superpower" for production. Critics argue it lacks heart and artistic value, preferring human-made ads.

Courtesy: Asyia Iftikhar