💨 Abstract

B&M, a UK retailer, has started selling Easter chocolates in November, much to the dismay of many shoppers. While some customers are excited about the early arrival of Easter treats like Cadbury Mini Eggs and Creme Eggs, others find it "ridiculous" and believe it's too early to think about Easter. The retailer's tactic aims to encourage early purchases by creating a sense of anticipation and urgency.

Courtesy: Courtney Pochin