💨 Abstract

The UK fried chicken market is booming, with numerous international chains like KoKoDoo, Raising Cane’s, Dave’s Hot Chicken, and others planning expansions. Established fast-food chains such as Domino’s and McDonald’s are also focusing on chicken offerings. The popularity of fried chicken is driven by its affordability, versatility, and the influence of social media and celebrities.

Courtesy: Courtney Pochin