💨 Abstract

The 1999 horror film *The Blair Witch Project*, directed by Eduardo Sánchez and Daniel Myrick, pioneered the found-footage genre, influencing later films like *Paranormal Activity*. It follows three filmmakers who vanish while investigating the Blair Witch legend, with their fate revealed through recovered tapes. The film’s low-budget, ambiguous ending, and viral marketing—including fake missing-person ads—enhanced its realism.

Courtesy: Rebecca Sayce