💨 Abstract

Fussy, a sustainable deodorant company, appeared on Dragons’ Den four years ago and has since seen monumental growth. After securing investments from Peter Jones and Deborah Meaden, the company's valuation reached £40,000,000. Steven Bartlett, who regretted not investing, praised their success. The Dragons’ Den episode significantly boosted Fussy's sales and brand recognition, leading to rapid growth and plans for global expansion.

Courtesy: Meghna Amin and Milo Pope