💨 Abstract

Moscow is leveraging big data and advanced analytics to tailor its tourism offerings to Indian visitors, leading to a significant increase in Indian tourist arrivals. The city is promoting itself as a destination for families, young people, and business travelers, focusing on entertainment, cultural landmarks, luxury shopping, and business networking opportunities. The city actively engages with Indian travelers through social media and sentiment analysis, addressing concerns and highlighting aspects that resonate with them.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖