💨 Abstract

The Chronicle Factory, a Mumbai-based multimedia venture, is gaining national attention for its innovative content creation and brand structuring model. The company, operating at the intersection of storytelling and strategy, focuses on producing podcasts, branded shorts, and regional digital intellectual properties (IPs) tailored to India’s mobile-first and vernacular-driven market. Its unique IP structure, where the founder Calton Pereira personally owns the brand and leases it to the company, offers investment flexibility while maintaining creative control.

Courtesy: theprint.in