💨 Abstract

Marie Kondo, known for her tidying methods, is embarking on a new journey with Klook, a travel service platform in Asia. In a campaign titled 'The Best You', she is rediscovering joy through travel experiences instead of organizing possessions. The campaign encourages personal growth and transformation through travel, with 48% of travelers reportedly feeling fully recharged after a trip.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖