💨 Abstract

Pulse Candy, a hard-boiled candy brand from DS Group, has been praised for its successful marketing campaigns in the fiscal year 2023-24. The brand, known for its tagline 'Pran Jaaye Par Pulse Na Jaaye,' received over 35 awards for consumer-centric storytelling, including the Abbys South Asia and Kyoorius Creative Awards for the 'Courtroom and Jar' campaign.

Courtesy: theprint.in

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