💨 Abstract

Samsung expects its appliances and display business in India to contribute half of its total revenue within the next three years, due to increased demand from the rising Indian economy and middle class. Currently, consumer electronics penetration in India is low, but expected to increase. Samsung is expanding its consumer electronics segment and plans to double the number of its small Samsung Experience Stores (SES E) by 2025 to tap into Tier III, IV and V markets.

Courtesy: theprint.in

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