💨 Abstract

Consumer goods companies are promoting their brands at the Mahakumbh, a spiritual event in India, by setting up stalls, rest camps, and distributing samples. This includes top brands like Dettol, Dabur, Pepsico, Coca-Cola, ITC, and Reliance. They aim to engage with rural consumers and communicate through special initiatives, as they face challenges due to rising prices and slow urban sales.

Courtesy: theprint.in