đź’¨ Abstract

The screen entertainment market in India is projected to reach USD 17 billion by 2029, with online video contributing the largest revenue segment at USD 8.6 billion. Television remains a close second at USD 6.8 billion, while movies earn USD 1.9 billion. The shift towards digital platforms is significant, with one in every two dollars coming from online video by 2029, surpassing television.

Courtesy: theprint.in

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