💨 Abstract

Singer India, a 175-year-old home appliance company, is modernizing its image and strategies to cater to evolving consumer habits. The company is focusing on new designs, technology, and digital marketing to appeal to modern consumers, while still maintaining its traditional reputation for reliability. It is adapting to the booming e-commerce ecosystem, listing its products online and using marketing strategies like influencer partnerships.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖