The humble picture postcard acted as a powerful colonial propaganda tool for the British

💨 Abstract

The first picture postcard from India to Europe was sent in 1896 by a Viennese man in Calcutta, marking a new interest in visual documentation of the colony. Ratnesh Mathur's extensive collection of 9,000 postcards reveals significant European curiosity about India, with a focus on monuments, maharajas, and exotic animals.

Courtesy: theprint.in