💨 Abstract

Mentos' latest ad campaign, 'Yes To Fresh', is criticized for being mundane and lacking creativity, in comparison to their previous innovative and humorous ads such as the 'evolution' and 'Dimaag ki batti jala de' campaigns. The new commercial, featuring Abhay Verma, fails to create hype or engage audiences. It is a stark contrast to the brand's past success in effectively communicating their fun and dynamic brand personality.

Courtesy: theprint.in