💨 Abstract

Uttar Pradesh's Prayagraj became a major religious tourism hub during Mahakumbh 2025, attracting millions of devotees who also visited nearby sites like Kashi, Ayodhya, and Mathura. The state's religious tourism surge began with the BJP's 2017 election victory and Yogi Adityanath's leadership, which accelerated the development of religious sites.

Courtesy: theprint.in